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Today in
The Lowdown:
Wednesday's highlights from T.R.A.F.F.I.C. Down Under in
Australia, including one cheeky photo that you really might not
want to see (don't say we didn't warn you)! If you do
look, see if you can guess who the domain industry visitor to
Australia's Booti Booti National Park is (and why he may not be
welcome there again)!
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| Reboot:
How Domains Helped Australian Entrepreneur Michael Gilmour
Bounce Back Bigger Than Ever After Losing a Fortune Overnight
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In many ways, Michael Gilmour's journey through
life has been the quintessential boom
to bust to boom again saga that serial
entrepreneurs so closely identify with. After
working hard his whole life he was worth millions
only to suddenly find himself, due to
circumstances beyond his control, flat broke
almost overnight. In 2003 he took his last $100
and bought a domain name. "There I was sitting at
home with no job and wondering what I was going to
do," Gilmour said. "Back in 2003 my cousin and I used to talk nearly every
night about the Internet and I remember after one of
these conversations at about 2 o'clock in the morning I ended
up investing $100 in my first domain name. That
$100 was literally all my wife and I had left." Five short
years later, Gilmour is one of the most
successful people in an industry that is know
for amazing success stories. We'll tell
you about the influences that shaped his life,
the accomplishments that propelled him to great
success and how he managed to bounce back and
fly higher than ever before after turbulent
financial weather nearly grounded him for good.
Full
Story Here
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Michael
Gilmour
ParkLogic.com
and author
of WhizzbangsBlog.com
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T.R.A.F.F.I.C.
Down Under Preview: Australia Puts Out the Welcome Mat for Domainers
From Around the World
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By Ron
Jackson
The T.R.A.F.F.I.C. conference heads overseas for the first
time November 18-20 when Fabulous.com
hosts the T.R.A.F.F.I.C.
Down Under conference on Australia's famed Gold
Coast. There will also be a pair of special activity days, one
before the conference and one after. Fabulous has booked the scenic Sheraton
Mirage Resort and Spa to serve as the show venue.
To get the inside scoop on what attendees can expect from
this event, we got together with Fabulous.com COO Dan Warner
and Business Development Director Michael Robertson who have
led a team that has been working non-stop on this show since
it was first announced in October of last year. Click the link below
to read our exclusive interview with the Dynamic Duo:
Click Here for Full
Story
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Fabulous.com
COO Dan Warner (and his menagerie) are ready to welcome
domainers to Australia.
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David
Beats Goliath (Again): How The Author of "The Domain Game"
Overcame Some BIG Obstacles and Got His Landmark Book Into Print
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By Ron
Jackson
David Kesmodel's new book, The
Domain Game, is a fascinating read that anyone who loves
domains is sure to enjoy. Kesmodel, who writes for the online
edition of The Wall Street Journal, worked 18 hours a
day, seven days a week, to get his ambitious project done. The end
result is an essential reference for anyone who wants to
learn about the domain business, its history and the key players who
have shaped this unique industry.
While you have probably heard about the book, you haven't heard
about the obstacles Kesmodel had to overcome to get this important
story into print. In an in-depth interview with DN Journal,
Kesmodel tels us how he managed to keep the book alive after the original publisher pulled out, what he would do differently if he had a second chance and what the domain industry could do to clean up its image. In short, here is
our inside story of how Kesmodel produced his inside story of the domain industry:
Click Here for Full
Story
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David
Kesmodel, Author
of The Domain Game
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Has
Sendori Discovered a Cure for the PPC Blues? New Monetization Model
Gives Domain Owners a Direct Connection to Top Advertisers
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By Ron
Jackson
It's no secret that domain owners have been watching their
pay per click (PPC) revenue sink for more than a year now. Many are
reporting drops that range from 30%-50%. That is a bitter
pill to swallow, especially at a time when overall online ad
revenues have been rising at a 30% annual clip.
This trend is playing right into the hands of Sunnyvale,
California based Sendori.com.
The two-year-old company has come up with an innovative monetization system that
bypasses Google and Yahoo by allowing advertisers to bid directly
on traffic from high quality domain names. Since the traffic is sent
directly to the advertiser's site, they pay for every
visitor, not just the ones that click through.
Sendori co-founder and CEO Ofer Ronen says their system
can produce considerably more revenue from premium domains than
parking and that their direct advertiser relationships can also lead
to top dollar end user sales. Click Here for Full
Story
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Sendori.com
CEO Ofer Ronen
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Subscribe to our
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Four six-figure sales totaling over a million dollars headline our new
weekly domain
sales report.
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Australia is ready to welcome domainers from around the world for the T.R.A.F.F.I.C.
Down Under conference Nov. 18-20. Read our special show preview
article here.
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Our latest monthly newsletter
details how the domain aftermarket is faring this year vs. last and also
features photos of Doctors Kevin Ham and Chris Hartnett at Harvard.
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