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November 19, 2008

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Today in The Lowdown: Wednesday's highlights from T.R.A.F.F.I.C. Down Under in Australia, including one cheeky photo that you really might not want to see (don't say we didn't warn you)!  If you do look, see if you can guess who the domain industry visitor to Australia's Booti Booti National Park is (and why he may not be welcome there again)!

Reboot: How Domains Helped Australian Entrepreneur Michael Gilmour Bounce Back Bigger Than Ever After Losing a Fortune Overnight 

In many ways, Michael Gilmour's journey through life has been the quintessential boom to bust to boom again saga that serial entrepreneurs so closely identify with. After working hard his whole life he was worth millions only to suddenly find himself, due to circumstances beyond his control, flat broke almost overnight. 

In 2003 he took his last $100 and bought a domain name. "There I was sitting at home with no job and wondering what I was going to do," Gilmour said. "Back in 2003 my cousin and I used to talk nearly every night about the Internet and I remember after one of these conversations at about 2 o'clock in the morning I ended up investing $100 in my first domain name. That $100 was literally all my wife and I had left." 

Five short years later, Gilmour is one of the most successful people in an industry that is know for amazing success stories. We'll tell you about the influences that shaped his life, the accomplishments that propelled him to great success and how he managed to bounce back and fly higher than ever before after turbulent financial weather nearly grounded him for good.  Full Story Here

Michael Gilmour
ParkLogic.com
and author
of WhizzbangsBlog.com

 



T.R.A.F.F.I.C. Down Under Preview: Australia Puts Out the Welcome Mat for Domainers From Around the World

By Ron Jackson

The T.R.A.F.F.I.C. conference heads overseas for the first time November 18-20 when Fabulous.com hosts the T.R.A.F.F.I.C. Down Under conference on Australia's famed Gold Coast. There will also be a pair of special activity days, one before the conference and one after. Fabulous has booked the scenic Sheraton Mirage Resort and Spa to serve as the show venue.

To get the inside scoop on what attendees can expect from this event, we got together with Fabulous.com COO Dan Warner and Business Development Director Michael Robertson who have led a team that has been working non-stop on this show since it was first announced in October of last year. Click the link below to read our exclusive interview with the Dynamic Duo:

Click Here for Full Story


Fabulous.com COO Dan Warner (and his menagerie) are ready to welcome domainers to Australia.


 


David Beats Goliath (Again): How The Author of "The Domain Game" Overcame Some BIG Obstacles and Got His Landmark Book Into Print

By Ron Jackson

David Kesmodel's new book, The Domain Game, is a fascinating read that anyone who loves domains is sure to enjoy. Kesmodel, who writes for the online edition of The Wall Street Journal, worked 18 hours a day, seven days a week, to get his ambitious project done. The end result is an essential reference for anyone who wants to learn about the domain business, its history and the key players who have shaped this unique industry.  

While you have probably heard about the book, you haven't heard about the obstacles Kesmodel had to overcome to get this important story into print. In an in-depth interview with DN Journal, Kesmodel tels us how he managed to keep the book alive after the original publisher pulled out, what he would do differently if he had a second chance and what the domain industry could do to clean up its image. In short, here is our inside story of how Kesmodel produced his inside story of the domain industry:   Click Here for Full Story


David Kesmodel, Author
of The Domain Game



Has Sendori Discovered a Cure for the PPC Blues? New Monetization Model Gives Domain Owners a Direct Connection to Top Advertisers

By Ron Jackson

It's no secret that domain owners have been watching their pay per click (PPC) revenue sink for more than a year now. Many are reporting drops that range from 30%-50%. That is a bitter pill to swallow, especially at a time when overall online ad revenues have been rising at a 30% annual clip. 

This trend is playing right into the hands of Sunnyvale, California based Sendori.com. The two-year-old company has come up with an innovative monetization system that bypasses Google and Yahoo by allowing advertisers to bid directly on traffic from high quality domain names. Since the traffic is sent directly to the advertiser's site, they pay for every visitor, not just the ones that click through. 

Sendori co-founder and CEO Ofer Ronen says their system can produce considerably more revenue from premium domains than parking and that their direct advertiser relationships can also lead to top dollar end user sales.   Click Here for Full Story


Sendori.com CEO Ofer Ronen



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Four six-figure sales totaling over a million dollars headline our new weekly  domain sales report.
Australia is ready to welcome domainers from around the world for the T.R.A.F.F.I.C. Down Under conference Nov. 18-20. Read our special show preview article here.
Our latest monthly newsletter details how the domain aftermarket is faring this year vs. last and also features photos of Doctors Kevin Ham and Chris Hartnett at Harvard.

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